A website is only as good as the content on that site. For legal practices and firms, it is important to know 77 percent of new clients find a law firm online. While graphics and videos add an extra touch that can keep the attention of a searcher, the quality of the content on the page is what will entice searchers to reach out to a specific law firm or practice for their legal needs. At Legal Web Solutions, LLC, we not only know the importance of creative, original, and engaging content, but we specialize in providing it to legal professionals across New Hampshire and Massachusetts.
It is estimated that a searcher takes a millisecond to decide whether to close a site or continue reading the content on the screen. Searchers only read a quarter of the content before deciding whether to consider a business at all. Searchers will also instantly judge that business’s credibility based on content and the website in general. Content on a legal firm website needs to be relatable. It needs to provide the searcher with relevant information as to how your specific firm can meet that potential client’s needs. The content must be flawless and meaningful at the same time. It also needs to be written in a way which can instill confidence in the reader and make a connection with that reader. Content on a legal website must also take complex legal issues and practice areas and explain and discuss them in a way that a potential client can understand. Those potential clients have questions and a need for legal guidance. Your website and content must answer those questions and provide beneficial support and direction.
Legal Web Solutions, LLC, can analyze your local market and pinpoint keywords and phrases that will draw in targeted traffic. Then we will create the original and effective content that will keep them on your site longer than the competition’s site. We can also provide on-going support and fresh content to keep your site relevant as your practice evolves. With the right content, you can reach those searchers in your area and climb up the rankings of the most used search engines. Every word of your website content matters. The effectiveness of those words matter to us. We can offer reports specifically outlining the effectiveness of the content and make adjustments accordingly.
When you know the message you want your firm or practice to convey, let us explore the marketing options available to ensure you get that message across. We can help you reach those who need your help when they need it most. We can create the message, adjust that message, and continually work to improve the content on your site so you can stay ahead of the competition. Impressing the reader and capturing his or her attention after that first click is a vital part of any marketing plan. Let us create the content that will help your legal business stand apart from the competition and create a customized marketing plan for you.
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