In regards to web design, a responsive website is simply the development of a website which makes the web pages render well and on a variety of different screen sizes and devices such as iPhones, Androids and Tablets.
We believe that most people by now understand that mobile use has well surpassed desktop computers. Internet use on mobile devices has skyrocketed. If your site is not mobile friendly your business could be missing out on possible client conversions. A responsive mobile web design will result in a mobile site that is easier to read and navigate for potential clients that visit your site on a mobile device. The coding and layout will create a visual field that is appealing for a mobile user and much easier to navigate than a shrunken desktop site. It will be easier to read and swipe to see pictures, click videos, get directions and follow links to blogs and social media sites.
This is particularly beneficial since most social media sites are accessed via mobile devices today. The smart design technology makes responsive mobile web design a must if you want to compete with other law firms in the area. Searchers are not just surfing the web on mobile devices to pass the time anymore. The mobile device is an active tool while users are on the go and want information fast. If any part of the experience on a mobile device becomes awkward or difficult, those searchers simply leave your site. You can’t afford to exclude responsive mobile web design for your New Hampshire or Massachusetts law firm.
When someone searches for your services and clicks on your website through mobile or desktop, the ease of use and layout has to make a positive first impression. Not only does it need to be responsive, it also has to load fast. Loading speed is a metric that Google looks at as a slow loading website creates a poor user experience. Having said that a fast loading mobile website will rank better. Legal Web Solutions LLC optimizes every website to assure fast loading speeds. It only takes seconds for a searcher to leave a site and try again with another site.
Searchers are increasingly looking for services on mobile devices, meaning your legal website needs to load quickly and be accessible, optimized and adaptable to capture the attention of a mobile user. At Legal Web Solutions, LLC, we can create responsive mobile web design to increase traffic, help users navigate through your website easily and increase its viability in a mobile world.
An ordinary site created for desktop use has a workable layout for larger screens. If responsive mobile web design is not used, that site can be difficult to read and maneuver on a small mobile screen. While a user can zoom in on content or contact information, that process can create frustration and take longer than users care to bother. Some businesses choose to create an entirely separate website for mobile use. This can impact search rankings, SEO use, and do more harm than good when someone searches your legal services. Having one site, one domain name, which adapts for mobile use is optimal for the user and for your legal practice.
Google now encourages website owners to take a ‘Mobile First’ approach for your website. We are still seeing older outdated websites out there that are not mobile friendly. These sites will eventually lose page rank to newer updated responsive website designs.
Google’s primary goal is and has always been to provide the very best information for their end users whether on a desktop or Smartphone. If our site is responsive and optimized properly for mobile then you should see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
Source: Google.com
Legal Web Solutions, LLC, understands the trends online and how those trends are impacting marketing for legal firms and practices. With the exponential use and reliability of mobile devices, we know the importance of responsive mobile web design. We can create innovative, appealing, and easy to navigate sites that adapt for the mobile lifestyle now and in the future. Let our marketing team show you the responsive mobile web design capabilities we have and how we can provide a smart design that meets your needs and the needs of potential clients.
