Search engine optimization is known as SEO is an integral part of law firm marketing. This online marketing technique encompasses the use of proven formulas related to the keyword and phrases used when potential clients are searching online. In order to improve visibility and drive internet traffic to your firm’s website, you need to climb in the listings of common search engine results. Legal Web Solutions, LLC, can utilize the most up-to-date SEO marketing techniques to help you climb in the rankings and attract targeted traffic that will result in a broader client base for your New Hampshire or Massachusetts legal practice.
Every word and phrase on your site matters. Carefully chosen keywords can be analyzed for relevance and frequency. We can research local and relevant searches to narrow down the most effective keywords and phrases to incorporate into your content and videos. Once the best keywords and phrases are discovered through our reports and analysis, the law firm marketing specialists at Legal Web Solutions, LLC, can create content that will optimize those words and phrases to increase your ranking on search engines. When your site appears on the first page, and as far up that first page of the most common search engines, targeted traffic is more likely to click on your site first. That click can instantly expand you client base potential. When 96 percent of people needing legal advice use a search engine to investigate choices, you need to be as high up on the page as possible.
Effective SEO is about more than peppering keywords and phrases throughout your site. It must be done effortlessly and with creative, engaging, and relevant content. This takes research, creativity, and adaptability. Our team of SEO experts can initiate SEO techniques, measure progress of the climb in ranking, and adjust our internet marketing approach to continue towards the top. We are results driven and know our legal professional clients are also. With reports tracking the climb, analysis of keyword success, and the ability to adapt and modify SEO techniques if needed, Legal Web Solutions, LLC, takes an active role in the progress and success of your firm’s website.
We can make sure your website does more than exist for those searching for legal assistance or information. Your customized site, law firm marketing strategy and SEO techniques can actively attract the targeted audience you need to expand and succeed in every way. Let us show you a market analysis of how SEO can help your firm climb to the top and stay there.
Social media is the gateway to the masses. It is undeniably where everyone is online. Social media marketing is essential for any business, but particularly legal professionals and law firms. A strong social media presence across the board can be the quickest and most effective way to reach potential clients and reach a broader base than ever before. Legal Web Solutions, LLC, understands the outreach and importance of social media marketing and can incorporate a unique and positive social media presence for your New Hampshire or Massachusetts practice or firm.
The traffic on social media sites such as Facebook, Twitter, and LinkedIn is exponential and numbers in the billions. Facebook has over 1.6 billion users. Twitter has over 284 million users and Google Plus has close to 400 million users. Social media marketing opens a larger door than any other online marketing tool in sheer numbers alone. Social media marketing can include a recognizable custom page, pieces of information to be shared which can be changed on an on-going basis, and testimonials from clients.
The competition is already utilizing social media. Your firm needs to be also. If you already are, let Legal Web Solutions, LLC, examine your presence and see how we can help you reach those who are looking for your assistance. With our experience handling online marketing for law firms, we can help propel your firm or practice to the next level and create a customized social media marketing plan that works for you.
Links to blog posts and other content can be posted and shared in an instant, opening up your website or creating buzz about what is new at your practice. The connectivity and personalization of posts or tweets makes social media marketing an option you cannot discount or risk failing to take advantage of today.
Legal Web Solutions, LLC, can enhance and expand upon any social media presence you may have already. We can launch and activate accounts on a variety of social media sites as part of your marketing plan. Our company can research your prospective local client base and construct a plan that maximizes your reach and presence. We can tap into your unique voice and target local users in order to attract new and consistent followers. Our team can then distribute content that creates the buzz you need and provokes engagement that is personal and effective. We can track results, adjust accordingly, and constantly work to improve your social media presence. With a focus on your practice areas, local connections, and news related to your firm and community, you can rely on social media to be direct connection that establishes who you are and what you can do for clients.
It is vital that any business is seen on premium search engines. While there are numerous ways to be seen and found, some marketing techniques are more cost effective than others. One highly effective and economical way to be easily accessible online is through pay per click advertising. Legal Web Solutions, LLC, specializes in the online marketing needs of law firms and practices in New Hampshire, Maine, Virginia and Massachusetts. One aspect of online marketing we can utilize to enhance the presence of any firm or practice, large or small, is pay per click advertising.
Professional pay per click advertising results in an online ad having premium space on various search engines. The ad is customized and one click takes the searcher straight to the legal website. It gives a firm or practice maximum exposure for a low cost. It is estimated that 74 percent of potential clients search online for an attorney then directly call the attorney when the number is easily accessible.
One aspect of pay per click advertising that makes it an ideal option for law firms is the ability to place keywords in the ads. This ensures the traffic seeing an ad are those people who are specifically looking for what that practice or firm provides. This is targeted traffic, compared to ads that appear on searches that are irrelevant, which is a waste of time and money. The placement of carefully chosen and well-researched keywords allows for click results to be tracked. This gives Legal Web Solutions, LLC, the ability to adjust or alter those ads and keywords as needed. We can identify weaknesses and strengths in a marketing campaign based on tracking keywords and clicks.
Let Legal Web Solutions, LLC, analyze your firm’s or practice’s online marketing needs and see if our customized pay per click advertising options meet your individual goals. Effective online marketing can make a world of difference in today’s highly competitive legal market. A localized, personal, and easy approach to helping your potential clients find you online is a vital part of your firm’s or practice’s success. We have the experience to get you seen and can give on-going support to ensure your online marketing plan is working for you.